Roxy Jacenko Net Worth – How Does She Make Her Money?

By Sandy
Published on April 24, 2022, Updated on April 24, 2022

Photo credit: Instagram/roxyjacenko

It should come as no surprise that Roxy Jacenko has invested a lot of money into her multiple business ventures. She recently moved her famous Sweaty Betty PR headquarters in Paddington to an $18 million compound in Sydney’s Beaconsfield spanning 700sqm. This alone has sparked numerous concerns about her financial situation. Many people are curious about Roxy Jacenko’s net worth and how she makes her money.

Keep reading to know Roxy Jacenko’s net worth, including how she makes her fortune as a businesswoman, author, and TV personality.

Roxy Jacenko Net Worth 2022

Roxy Jacenko is an Australian businesswoman and socialite who was one of the runners-up on Season 3 of The Celebrity Apprentice Australia. She has successfully created five revolutionary businesses, penned several books, become a TV media personality, and launched her own reality show. There’s no denying that she is one of Australia’s most powerful businesswomen and digital influencers.

Roxy Jacenko net worth in 2022

Photo credit: Instagram/roxyjacenko

In 2019, Now to Love reported that Jacenko boasts a net worth of approximately $13 million. As two years have already passed since then and the fact that her businesses continue to grow each year, Jacenko’s worth has likely surpassed the aforementioned figure. So, it’s safe to assume that Roxy Jacenko’s net worth is likely around $15 million in 2022.

How Does Roxy Jacenko Make Her Money?

Roxy Jacenko’s income is derived from a variety of sources such as profits from her multiple businesses, royalties from book sales, and paycheque for her stint on reality TV shows. Her determination and her drive to make every project a success have yielded fruitful income, making her a millionaire businesswoman. How does Roxy Jacenko make a living? Continue reading to find out.

1. She is a Founder of Australia’s Top PR Agency

Roxy Jacenko, like many businesspeople, is extremely discreet about her wealth.

So, while it’s unknown how much Jacenko makes from her business ventures, the major portion of her fortune stems from her PR agency Sweaty Betty PR, which she founded in 2004. Sweaty Betty PR is Sydney’s go-to lifestyle PR agency for brands that want to be seen, connected, and desired.

Roxy Jacenko Sweaty Betty PR agency founder

Roxy Jacenko is the founder of Australia’s top PR agency, Sweaty Betty PR. Photo credit: Instagram/roxyjacenko

In March this year, she left her famous Sweaty Betty PR headquarters in Paddington and moved her operations to an $18 million compound in Sydney’s Beaconsfield spanning 700sqm across two streets, as well as commercial and warehouse space. The Paddington office, which she bought for $2.6 million eight years ago, is now worth an estimated $10 million and will remain Sweaty Betty’s financial hub.

This shows how the Sweaty Betty  PR agency has grown over the years. So, it’s safe to claim that Roxy Jacenko’s net worth has also seen exponential growth along with the business revenue.

2. She Runs Five Other Businesses

In addition to her flagship firm Sweaty Betty, Roxy Jacenko runs influencer agency Ministry of Talent, candle brand XRJCelebrations, content creation agency Social Union, children’s accessories label Pixie’s Bows – named after her 10-year-old daughter Pixie Curtis – plus toy brand Pixie’s Pix.


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All her businesses are already minting huge profits, contributing to Jacenko’s multi-million dollar fortune.

3. Royalties From Publishing Books

As if being a working mother of two and the founder and director of five enterprises isn’t enough, Roxy Jacenko is also an accomplished author. She has penned four fiction books, Strictly Confidential, The Rumour Mill, The Spotlight, and children’s book Penelope’s Playground as well as Roxy’s Little Black Book of Tips and Tricks; her first non-fiction book that was released in 2018.

Jacenko makes hundreds of thousands of dollars from book royalties and advance payments from publishing firms.

4. Salary From Reality TV Appearances

Roxy Jacenko is no stranger to radio and TV, making regular appearances as a guest on morning television and radio. She was one of the runners-up on the 3rd season of The Celebrity Apprentice Australia. She even launched her own reality show I Am Roxy on Channel TEN in 2019.

Roxy Jacenko SAS Australia

Roxy Jacenko had the shortest stint in the TV show’s history on SAS Australia. Photo credit: NIGEL WRIGHT. WRIGHTPHOTO1@MAC.COM

Jacenko also participated in the Seven Network’s reality program SAS Australia in 2020, where she famously lasted just six hours, quitting the competition on day one.

While the PR queen hasn’t revealed how much she made from these reality shows, she confirmed that she was the “highest-paid” in SAS even though she had a very brief stint, with rumors she pocketed $200,000.

5. Hosting Seminars & Sponsorship Earnings

Roxy makes a colossal sum at her speaking tours, addressing large audiences across Australia. Her ‘In Conversation’ seminars earn her $50,000 per hour and go for two hours per event, per state, earning her up to $100,000, according to a report published by Daily Mail in 2018.

Jacenko has also supplemented her income with sponsorship earnings from various brands, ranging between $8,500 to $25,000 per seminar.

Roxy Jacenko’s Luxury Cars and Designer Clothes Collection

Self-made millionaire Roxy Jacenko is not afraid to flaunt her worth and is well known for her love of luxury cars and designer clothes.

Roxy jacenko car collection

Roxy Jacenko’s car collection includes a Mercedes GLC among others. Photo credit: Instagram/roxyjacenko

The PR queen has an extensive collection of luxury vehicles, including a 2018 Aston Martin vantage worth over $380,000, which she bought herself for Christmas in 2017. She also has a Ferrari 488 Spider, which she bought in early 2017 as a birthday present for herself. At the time, she took to Instagram to share her extravagant estimated $500,000 purchase.

Along with these luxury cars, Roxy Jacenko boasts a Range Rover Supercharged, Mercedes GLC, McLaren 570GT, Porsche 911 GT3, and Bentley in her collection.

Roxy Jacenko bracelet

Roxy Jacenko’s 18ct white gold and diamond Cartier bracelet. 

The entrepreneur also has over 30 Hermes Birkin handbags worth an estimated $1 million. She was once spotted turning up to work in a $574,000 outfit, including Nicholas Haywood jewels and items from Aquazzura and Dolce & Gabbana. Among her favorite accessories are an 18ct white gold and diamond Cartier bracelet she bought in 2016 for $66,000.